What Culture Even Is

Why a fish in water doesn't know what it means to breathe air - and that's exactly what happens to us inside our own culture. Every culture is a local solution born to answer a challenge at a specific time and place, which is why it has its own strengths and weaknesses. How climate, history, and geography shape the norms we assume are just 'the way things are.'

What's inside

• What Is Culture?
• Culture Is a Technology
• Where Culture Comes From